An emblem is originally a way to identify an organization, a family or a nation. Used in order to convey an idea or quality, it was displayed on a flag or a blason. Nowadays, in our consumer society the logo takes up the torch. Incorporated in a visual identity it makes companies identify its products, services or events. In terms of design, we think that every graphic identity Needs Powerful Storytelling To Grow.
It's a bit of a popular word in the branding world at the moment but we've been doing it for years. Brands need a unique story, they need something that connects with people, and we need that story to start designing. Often it's already there, sometimes we have to really dig it out. It can be very simple or very deep and rich. Either way it needs to be good. We bring these stories to life in a way that people 'just get it'.
WHAT WE DO
We help brands by taking the tall order of finding and telling their best stories, and making it simple.