Plaer / Blitz - Energy drink
Graphic identity and Package design for an american energy drink declined in two products : Blitz and Plaer. The first idea was to make the cans look like batteries with electric colors. The logo illustrates the word "blitz" which means lightning in german. The second product named Plaer is focused on a young audience. It has a real playful look with bright and dynamic colors in order to reflect the ideas of gaming, party and sports. In this way, the logo is used as an "e" letter to express the word electronic.